Leading approaches to project management in steering creative projects
- DOI
- 10.2991/icsbal-19.2019.2How to use a DOI?
- Keywords
- Project management, creativity, leadership, business
- Abstract
This paper focuses on the principles of successful interaction of project management in steering and leading creative projects and endeavours. Creative economy and all its prerequisites opened the world of immense opportunities for many businesses and enabled open-minded entrepreneurs to implement their ideas without limits. Nevertheless, even in the creative industries, strict application of management principles is required in order for the financial success and growth to be achieved. In this paper, we study and scrutinize various entrepreneurial approaches and project management techniques in steering leading creative projects. Our results demonstrate that creativity enhances the success of business projects provided that they are properly managed and controlled.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Elena Vishnevskaya AU - Veronika Petrova AU - Tatiana Varentsova PY - 2019/10 DA - 2019/10 TI - Leading approaches to project management in steering creative projects BT - Proceedings of the 4th International Conference on Social, Business, and Academic Leadership (ICSBAL 2019) PB - Atlantis Press SP - 3 EP - 8 SN - 2352-5398 UR - https://doi.org/10.2991/icsbal-19.2019.2 DO - 10.2991/icsbal-19.2019.2 ID - Vishnevskaya2019/10 ER -