Development Model of Business in Local Food Processed in Women Farmers Group “An-Naba” in Gamping Sub-District, Sleman District
- DOI
- 10.2991/aebmr.k.211214.024How to use a DOI?
- Keywords
- Development strategy; Women farmers group; local food
- Abstract
The development of local food processed businesses has been widely carried out in the Special Region of Yogyakarta, but not all are managed in groups. One of the groups that developed this industry is the Women Farmers Group (KWT) “An-Naba” in Sleman Regency. This group has received several awards in producing local food products that have been produced and marketed on a regular basis. Knowing the development of these groups in managing productive economic activities at the household level is expected to be used as a reference for the development of other groups. The research method used is a qualitative research method with a case study approach. This research was conducted in Gamping Sub-District with research informants, namely members of Women Farmers Group “An-Naba”. The type of data analyzed comes from the results of observations and interviews in the form of primary data and secondary data. Data analysis will be carried out using triangulation and qualitative analysis, namely data reduction, data presentation, and drawing conclusions. The problems found were the absence of group regeneration, the lack of expertise of members in using online media, no production house, and packaging and labeling that did not yet exist at the group level. Based on the findings of the problem, a development strategy was formulated which was divided into 3 major groups, namely in the preparation of raw materials, production processes, and marketing of the results. In the preparation of raw materials, it is necessary to use group’s garden for demonstration plots, buy materials from farmers and the nearest market. Related to the production process, the need to build a production house, make labels and packaging according to standards, division of tasks between members, and make various product. As for marketing, the important things that must be done are participating in events or exhibitions, being ready to serve in large orders and marketing through online.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Mesalia Kriska AU - Syarifah Alfi Nurumami AU - Alka Arisma PY - 2021 DA - 2021/12/15 TI - Development Model of Business in Local Food Processed in Women Farmers Group “An-Naba” in Gamping Sub-District, Sleman District BT - Proceedings of 1st International Conference on Sustainable Agricultural Socio-economics, Agribusiness, and Rural Development (ICSASARD 2021) PB - Atlantis Press SP - 176 EP - 180 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.211214.024 DO - 10.2991/aebmr.k.211214.024 ID - Kriska2021 ER -