Educational Leaders’ Outlook on Strategic Communication Skills

DOI

10.2991/assehr.k.200130.214How to use a DOI?

Keywords

educational leadership, strategic communication skills, communication in educational organization

Abstract

The purpose of this study was to seek out educational leaders’ viewpoint on strategic communication skills at school. A reflective action research was used by doing informal, semi-structured interviews to teachers and educational leaders i.e. principals and supervisors as well as extracting information from study documentation on library research. This research proposes the importance of strategic communication skills in education in order to build trust by gathering respondents’ perception on how best to communicate, align communications with school goals and values en route for develop strategic communication skills plans which will support stakeholders’ engagement at work.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rita Anggorowati
AU  - Aan Komariah
AU  - Johar Permana
PY  - 2020
DA  - 2020/02/07
TI  - Educational Leaders’ Outlook on Strategic Communication Skills
BT  - Proceedings of the 3rd International Conference on Research of Educational Administration and Management (ICREAM 2019)
PB  - Atlantis Press
SP  - 422
EP  - 425
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200130.214
DO  - 10.2991/assehr.k.200130.214
ID  - Anggorowati2020
ER  -