Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)

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Impact on the Risk Attitude of Investors Towards Stock Market Investment

Authors
K. Ravikumar1, *, S. Chandrasekaran2, S. Loganayagi3, K. Santhi4
1Assistant Professor, Department of Management Studies, SRM Arts and Science College, Chennai, India
2Associate Professor, Saveetha School of Management, Chennai, India
3Adjunct Faculty, Anna University/ Madras University, Chennai, India
4Assistant Professor, SRMIST, Kattankulathur, India
*Corresponding author. Email: Profkravikumar72@gmail.com
Corresponding Author
K. Ravikumar
Available Online 20 February 2024.
DOI
10.2991/978-94-6463-374-0_38How to use a DOI?
Keywords
Risk appetite; risk capacity; risk-tolerance; investment decision
Abstract

This study explores the risk tolerance attitudes of investors in the context of stock market investments. Comprehending investors’ perceptions and reactions to risk is essential for making sound financial decisions, as the stock market is naturally volatile. The research aims to analyse various factors influencing investors’ risk tolerance and how these attitudes impact their stock market investment decisions. The study employed a descriptive approach, quantitative surveys used to gather comprehensive insights from 160 samples. A diverse sample of investors, ranging from novice to experienced, will be surveyed to assess their risk tolerance levels. Risk preferences, investing experience, and demographic data will all be gathered through the surveys. In addition to educating financial advisors, legislators, and investors on the nuances of risk tolerance, the research findings are intended to provide a valuable contribution to the body of knowledge already available on investor behaviour.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
20 February 2024
ISBN
978-94-6463-374-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-374-0_38How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - K. Ravikumar
AU  - S. Chandrasekaran
AU  - S. Loganayagi
AU  - K. Santhi
PY  - 2024
DA  - 2024/02/20
TI  - Impact on the Risk Attitude of Investors Towards Stock Market Investment
BT  - Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
PB  - Atlantis Press
SP  - 437
EP  - 447
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-374-0_38
DO  - 10.2991/978-94-6463-374-0_38
ID  - Ravikumar2024
ER  -