Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)

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Trust Alchemy: Illuminating its Impact on Consumers’ Behavioral Intention to Purchase in the Realm of Mobile Shopping Apps

Authors
Rhytheema Dulloo1, *
1School of Management, Hindustan Institute of Technology and Science, Chennai, India
*Corresponding author. Email: dulloo.rhytheema@gmail.com
Corresponding Author
Rhytheema Dulloo
Available Online 20 February 2024.
DOI
10.2991/978-94-6463-374-0_23How to use a DOI?
Keywords
consumers’; mobile shopping apps; purchase intentions; trust; virtual
Abstract

Building confidence in mobile shopping apps is extremely difficult, given the virtual nature of mobile shopping. Through the use of mobile shopping apps, researchers seek to investigate the relationship between trust and consumers’ behavioral intention to purchase. In the initial stage, this research segregates a cohort of 510 customers, delineating them into two distinct clusters based on their trust inclinations. Subsequently, in the ensuing phase, shoppers undergo classification grounded in their behavioral predisposition towards mobile app-driven purchases. Concluding the investigation, a sophisticated structural equation model is meticulously developed using AMOS software, unraveling the nuanced interplay between these two constructs. The findings unequivocally demonstrate the affirmative impact of trust in mobile shopping apps on amplifying consumers’ purchase intentions.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
20 February 2024
ISBN
978-94-6463-374-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-374-0_23How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rhytheema Dulloo
PY  - 2024
DA  - 2024/02/20
TI  - Trust Alchemy: Illuminating its Impact on Consumers’ Behavioral Intention to Purchase in the Realm of Mobile Shopping Apps
BT  - Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
PB  - Atlantis Press
SP  - 259
EP  - 276
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-374-0_23
DO  - 10.2991/978-94-6463-374-0_23
ID  - Dulloo2024
ER  -