Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)

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Analysis of Marketing and Innovation Strategies Used in Footwear Products with Special Reference to Andhra Pradesh, India

Authors
S. Chandra Sekhar1, *, S. S. Prasada Rao2, Praveen Kumar3, S. Sreedevi4
1Assistant Professor, School of Commerce and Management, Mohan Babu University, Tirupati, India
2Dean, Centre for Teaching and Learning, S.P. Mandali’s Prin. L.N. Welingkar Institute of Management Development & Research (Weschool), Mumbai, India
3Assistant Professor, University Institute of Tourism & Hospitality Management (UITHM), Chandigarh University, Panjab, India
4Assistant Professor, Department of Management, Sri Venkateswara College of Engineering, Tirupati, A.P., India
*Corresponding author. Email: chandrasekhar.s@vidyanikethan.edu
Corresponding Author
S. Chandra Sekhar
Available Online 20 February 2024.
DOI
10.2991/978-94-6463-374-0_19How to use a DOI?
Keywords
Global producer; leather Products; Footwear Production
Abstract

The footwear business has seen significant change throughout the years, reflecting global economic growth, evolving consumer tastes, and technological advancements. This article looks back at the history of the footwear manufacturing business, tracking its development and highlighting significant turning points that have shaped the sector. In addition, it offers viewpoints on the near future of the footwear industry, accounting for emerging trends, ecological concerns, and the impact of digital technology. We examine the history of the production of shoes, tracing its origins from prehistoric times to the industrial revolution, and assessing the shift from handicraft to mass production. We examine the influence of well-known footwear brands and how they have aided in the development and innovation of the sector. The paper delves into the contemporary challenges that the footwear industry faces.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
20 February 2024
ISBN
978-94-6463-374-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-374-0_19How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - S. Chandra Sekhar
AU  - S. S. Prasada Rao
AU  - Praveen Kumar
AU  - S. Sreedevi
PY  - 2024
DA  - 2024/02/20
TI  - Analysis of Marketing and Innovation Strategies Used in Footwear Products with Special Reference to Andhra Pradesh, India
BT  - Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
PB  - Atlantis Press
SP  - 210
EP  - 223
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-374-0_19
DO  - 10.2991/978-94-6463-374-0_19
ID  - Sekhar2024
ER  -