Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)

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A Study on Consumer Intentions for Continuous Adoption of Mobile Food Delivery Application through Attitude and Motivation using SAMS Model

Authors
Densingh Joshua Israel1, *, T. Monika2
1Associate Professor, School of Management, Hindustan Institute of Technology and Science, Chennai, India
2Research Scholar, School of Management, Hindustan Institute of Technology and Science, Chennai, India
*Corresponding author. Email: densinghji@hindustanuniv.ac.in
Corresponding Author
Densingh Joshua Israel
Available Online 20 February 2024.
DOI
10.2991/978-94-6463-374-0_21How to use a DOI?
Keywords
Mobile Food Delivery Aggregator; Satisfaction; Attitude; Motivation; Subjective norms; Decision-making process and continuous usage of MFDA apps
Abstract

With the rapid evolution of the digital age, the culinary landscape has witnessed a profound transformation, largely facilitated by the emergence of Mobile Food Delivery Aggregator (MFDA) apps. These innovative platforms have redefined the way consumer’s access, explore, and indulge in a diverse range of culinary delights. MFDA apps have successfully bridged the gap between consumers and a multitude of restaurants, food trucks, and local food vendors, providing a seamless and efficient interface for ordering and delivering food. The consumer’s intention to use MFDA app in the post adoption stage of food delivery model using MFDA app. The consumer intentions of loyalty or repurchase or continuance usage can be understood through the consumer’s decision-making process that is from last stage of the purchase process, Post Purchase Behaviour. The consumer’s intentions were studied using the psychological model SAMS which compromise of following variables Satisfaction, Attitude, Motivation, Attitude, and subjective norms (SAMS). Variables were analysed using SEM modelling and smart PLS. With an interesting output of attitude as an antecedent to motivation leading to a behaviour.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
20 February 2024
ISBN
978-94-6463-374-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-374-0_21How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Densingh Joshua Israel
AU  - T. Monika
PY  - 2024
DA  - 2024/02/20
TI  - A Study on Consumer Intentions for Continuous Adoption of Mobile Food Delivery Application through Attitude and Motivation using SAMS Model
BT  - Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
PB  - Atlantis Press
SP  - 232
EP  - 248
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-374-0_21
DO  - 10.2991/978-94-6463-374-0_21
ID  - Israel2024
ER  -