Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)

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Investor Attitude towards Crowd Funding Operations and Fund Model

Authors
M. Rajeswari1, *, R. Magesh2
1Professor, Faculty of Management, SRM Institute of Science and Technology, Chennai, Tamil Nadu, India
2Professor, Department of Management Studies, Anna University, Chennai, Tamil Nadu, India
*Corresponding author. Email: mmraji75@gmail.com
Corresponding Author
M. Rajeswari
Available Online 20 February 2024.
DOI
10.2991/978-94-6463-374-0_29How to use a DOI?
Keywords
Funds; crowd funding; attitude; models; pros and cons of crowd funding
Abstract

This study aims to analyses problems and prospect of crowd funding. It is a project and source of venture by raising a quantity of money by inviting a large number of people. Exploratory research conducted on Crowd funding in details with its actors involved, process of operations and models. Demographic details such as demographic variable along with the opinions or attitude of people in Chennai towards Crowd funding by using Likert scale. Collected data was analyzed by percentage analysis and using statistical tools like Chi-square test in order to test the hypothesis to find out the association between two or more variables with the help of IBM.SPSS statistics software 28.0.1.0 version. 58% of them are getting lower-middle income i.e., normal average income interested for investments to develop income. It is accepted that 72% of the respondents heard about crowd funding but only 28% of the respondents are contributed to a crowd funding campaign. Respondents conclude that extreme importance given to the level of influence on deciding whether to invest or not in crowd funding.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
20 February 2024
ISBN
978-94-6463-374-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-374-0_29How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - M. Rajeswari
AU  - R. Magesh
PY  - 2024
DA  - 2024/02/20
TI  - Investor Attitude towards Crowd Funding Operations and Fund Model
BT  - Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
PB  - Atlantis Press
SP  - 332
EP  - 342
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-374-0_29
DO  - 10.2991/978-94-6463-374-0_29
ID  - Rajeswari2024
ER  -