Legal Protection of MSMEs in the Digitalisation Era According to the Minister of Trade Regulation No. 31 of 2023

DOI

10.2991/978-2-38476-315-3_72How to use a DOI?

Keywords

Regulation; E-commerce; Legal Protection

Abstract

This study discussed the regulatory policy implemented through the tiktokshop application, which was previously temporarily deactivated due to a conflict between MSME players and business actors in the marketplace. Previously, this feature in tiktokshop had been running for quite some time, but due to conditions that caused MSME players to experience a decrease in turnover, the application with the tiktokshop feature was temporarily closed. A few months later, the feature reappeared, and the government issued a new policy listed in Ministerial Regulation Number 31 of 2023. However, what is currently problematic is that this policy has failed to protect business actors, and as a result of this policy, the TikTok application has migrated and begun cooperating with Tokopedia, which is inconsistent with the spirit of the new policy. TikTok is a social ecommerce platform that has not been registered as a marketplace, hence it is subject to government laws. The government should separate social e-commerce from the marketplace to ensure legal protection for both consumers and commercial operators. This study applied a normative legal method with a statutory approach, which was then analyzed qualitatively. The novelty in this research was that there were new regulations governing the licensing of electronic trading systems that migrated from tiktok to tiktokshop in collaboration with Tokopedia.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Uly Alfinda Salsabila
AU  - Hernawan Hadi
PY  - 2024
DA  - 2024/12/24
TI  - Legal Protection of MSMEs in the Digitalisation Era According to the Minister of Trade Regulation No. 31 of 2023
BT  - Proceedings of the International Conference on Cultural Policy and Sustainable Development (ICPSD 2024)
PB  - Atlantis Press
SP  - 528
EP  - 533
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-315-3_72
DO  - 10.2991/978-2-38476-315-3_72
ID  - Salsabila2024
ER  -