Study on the Difficulties and Countermeasures of Hilton Hotel Group's Cross-Cultural Management in China

DOI

10.2991/icpcs-19.2019.96How to use a DOI?

Keywords

multinational hotel, cross-cultural management, Hilton

Abstract

Chinese economy in the era of globalization is topping the in-depth development of the globalization of the world economy. Due to the differences between Eastern and Western cultures, the development of multinational corporations in China is facing the dilemma of cross-cultural exchanges. The issue of cultural differences has become an urgent problem for multinational groups. This article takes Hilton Hotels Group as an example, combines the actual situation of Hilton Hotel management in China, explores the cultural barriers, communication difficulties, management difficulties and other issues and puts forward some suggestions on the emphasis on cross-cultural training, the improvement of the art and skills of cross-cultural communication, the selection of excellent expatriate managers, and the emphasis on cross-cultural incentives in order to provide reference for the operation of multinational enterprises in China.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Daibao Lu
AU  - Wei Zhu
PY  - 2019/05
DA  - 2019/05
TI  - Study on the Difficulties and Countermeasures of Hilton Hotel Group's Cross-Cultural Management in China
BT  - Proceedings of the 2019 International Conference on Pedagogy, Communication and Sociology (ICPCS 2019)
PB  - Atlantis Press
SP  - 434
EP  - 438
SN  - 2352-5398
UR  - https://doi.org/10.2991/icpcs-19.2019.96
DO  - 10.2991/icpcs-19.2019.96
ID  - Lu2019/05
ER  -