An Empirical Research of Consumer Behavior in Online Pay-for-Knowledge for Chinese College Students

DOI

10.2991/icpcs-19.2019.46How to use a DOI?

Keywords

online pay-for-knowledge, consumer behavior, personalized service, Zhihu-live

Abstract

In the information age, people learn more and more from internet by knowledge sharing. Zhihu-Live is a commercial application that applied the idea of Pay-for-knowledge in recent years. University students are one of the representative and typical users and it is meaningful to research the evolution process. This paper applied two stage questionnaire to investigate on-line knowledge shopping behavior of college students. The empirical results show that the users do not entirely relay on the innovative way of knowledge learning in real life. Furthermore, it may helpful to analyze users’ browsing habits by big data algorithms and provide better customized service in the future.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shujie Chen
AU  - Zonghao Liu
AU  - Regina Fangying Lin
PY  - 2019/05
DA  - 2019/05
TI  - An Empirical Research of Consumer Behavior in Online Pay-for-Knowledge for Chinese College Students
BT  - Proceedings of the 2019 International Conference on Pedagogy, Communication and Sociology (ICPCS 2019)
PB  - Atlantis Press
SP  - 198
EP  - 202
SN  - 2352-5398
UR  - https://doi.org/10.2991/icpcs-19.2019.46
DO  - 10.2991/icpcs-19.2019.46
ID  - Chen2019/05
ER  -