The Marriage Between Advertising Text and Literature

DOI

10.2991/assehr.k.220110.158How to use a DOI?

Keywords

Advertising text; Literature; Marriage

Abstract

With the progress and development of the times, advertising communication has gradually become an increasingly important means of communication. Advertising copy-writing is an important part of advertising, and its popularity has become the standard for the success of advertising. This dissertation mainly uses the era of the whole media as the research background, discusses the literariness of advertising copy in the era of full media, explores the relationship between advertising copy and literature, and seeks the epoch-rich reason for advertising copy. It reveals the benefits of the fusion of advertising utilitarianism and literary non-utilitarian purposes. Therefore, the author hopes to start with the relationship between advertising copy and literature, and explore the reasons and significance of the marriage between the two.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yu Zhao
AU  - Rui Jie Duan
PY  - 2022
DA  - 2022/01/28
TI  - The Marriage Between Advertising Text and Literature
BT  - Proceedings of the 2021 International Conference on Public Art and Human Development ( ICPAHD 2021)
PB  - Atlantis Press
SP  - 837
EP  - 844
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220110.158
DO  - 10.2991/assehr.k.220110.158
ID  - Zhao2022
ER  -