Customer Attitudes Analysis to Purchase Replica of Casio's Watch (Study in Bandung City Citizen)
- Keywords
- Customer Attitude, Counterfeit Products, Factor Analytics
- Abstract
Counterfeiting now become a global issue that is not happen only in developing country, but also in developed country. Especially in Bandung city that’s on high counterfeiting activity city list. And Casio wrist watch also become the main target of counterfeiting. Because it can be used on both male and female and it’s universal technology. The type of this research is descriptive quantitative with purpose to know determinant customer attitude factor’s towards counterfeit casio watch and witch item are the most influental, with counterfeit Casio user at Bandung city as sample. This research also uses non-probability technique with incidental sampling type. Metode that used in this research is factor analysis. Five motivating customer fa ctors to buy counterfeit Casio wrist watch are created by factor analysis. The first factor is value consciousness factor that have most variants, second is ethical perception factor, third is utility factor, fourth is price factor and last is social influence factor. The Bandung city citizen attitude toward counterfeit casio wrist watch is high. And then the most dominant motivating factor is value conciuseness with highest score.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Candra Wijayangka AU - Kristina Sisilia AU - Ekaputra Mahendra Ruhendi PY - 2017/11 DA - 2017/11 TI - Customer Attitudes Analysis to Purchase Replica of Casio's Watch (Study in Bandung City Citizen) BT - Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017) PB - Atlantis Press SP - 272 EP - 275 SN - 2352-5398 UR - https://www.atlantis-press.com/article/25902404 ID - Wijayangka2017/11 ER -