The Impact of Mayor of Bandung’s Leadership Style and Communication Strategy on Civil Servants’ Motivation and Job Performance in Bandung
- Keywords
- Leadership Style, Communication Strategy, Motivation, Job Performance.
- Abstract
This study aims to determine whether the leadership style and communication strategy of a mayor can affect the motivation and job performance of the civil servants working under him/her. To answer the main objective of the study, it is necessary to know the style of leadership and communication strategies implemented by the Mayor of Bandung. In addition, it is necessary to measure the level of work motivation and job performance of Bandung civil servants (PNS). By measuring the main variables of the research all the hypotheses can be tested. This research hypothesizes that leadership styles and communication strategies can influence the motivation and job performance of the employees. This study used quantitaive method as its research design. Quantitative approach is done by distributing questionnaires to several government agencies in Bandung. A self-administered questionnaire was constructed and distributed to 90 civil servants in the city of Bandung. The collected data was processed and analized using SPSS in order to test the hypotheses of the study. As for the output of this research, researchers found that Leadership Style has the highest satisfaction level of 79.6%, followed by Job Motivation 78.8%, Communication Strategy 78.5%, and Job Performance 76.3%. The results of the relationship analysis among the research variables found that there is a strong relationship between Leadership Style and Work Motivation and between Communication Strategy and Working Motivation. In addition there is also a strong relationship between Work Motivation and Job Performance. While the impact analysis found that there is a significant influence by the Style of Leadership on Work Motivation and by the Communication Strategy on Work Motivation. In addition, the same analysis also gives an indication that the Communication Strategy gives a greater influence on Work Motivation when compared with the Leadership Style. As the output of the two variables, researchers found that Employee Performance is significantly influenced by Working Motivation of the employees.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ayub Ilfandy Imran AU - Nur Atnan PY - 2017/11 DA - 2017/11 TI - The Impact of Mayor of Bandung’s Leadership Style and Communication Strategy on Civil Servants’ Motivation and Job Performance in Bandung BT - Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017) PB - Atlantis Press SP - 122 EP - 131 SN - 2352-5398 UR - https://www.atlantis-press.com/article/25902380 ID - Imran2017/11 ER -