Public Relations Strategy Glamping Legok Kondang in Building Identity Glamour Camping

Keywords

Camping,Glamping,Glamour Camping,Identity, Public Relations Strategy

Abstract

The purpose of this study is to analyze public relations strategy Glamping Legok Kondang in building identity as a glamour camping. A qualitative approach with a single case study is employed in this research to obtain research data. Findings showed that Glamping Legok Kondang has not demonstrated strategic planning based on Ronald D. Smith’s conceptual. So then they not able to grab Allo-centric consumer guest with the specific branding message. Researchers suggest that Glamping Legok Kondang should conduct the digital public relations campaign in the form of stories Allo-centric its lifestyle.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Anisa Diniati
AU  - Dio Herman Saputro
PY  - 2017/11
DA  - 2017/11
TI  - Public Relations Strategy Glamping Legok Kondang in Building Identity Glamour Camping
BT  - Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017)
PB  - Atlantis Press
SP  - 115
EP  - 121
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/25902379
ID  - Diniati2017/11
ER  -