Generated Function of Meme In Online Conversation
Authors
Adi Bayu Mahadian, Mohamad Syahriar Sugandi
Corresponding Author
Adi Bayu Mahadian
Available Online November 2017.
- Keywords
- Meme, Online Conversation, Function of meme, Online Communication
- Abstract
Meme digital content has becomes widely copied, imitated, and deployed by a lot of people through the Internet. WhatsApp messenger group became one of the instruments to spread of the meme. This study aims to understand the form and function of meme in WhatsApp messenger group conversations. This study is a qualitative study, using a grounded strategy approach. The results showed that there are three types of memes that are being used, that is text, image, and video. All three are presented in variety different forms. Of the different forms there are two functions that generate memes in conversation, which is the decoy and instrumental function.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Adi Bayu Mahadian AU - Mohamad Syahriar Sugandi PY - 2017/11 DA - 2017/11 TI - Generated Function of Meme In Online Conversation BT - Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017) PB - Atlantis Press SP - 102 EP - 107 SN - 2352-5398 UR - https://www.atlantis-press.com/article/25902377 ID - Mahadian2017/11 ER -