The Use of Modified Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) to predict Student Behavioral Intention in the use of Integrated Academic Information System (iGracias) Mobile Application at Telkom University

Keywords

Mobile Application, Behavior Intention, Adoption, High Technology

Abstract

Mobile devices such as tablets, smartphones, and mobile phones have become an integral part of everyday life. Applications that can be used for shopping, banking, traveling, and other services related to daily needs for many people, have increased significantly. Telkom University develops Integrated Academic Information System or iGracias mobile which is an application-based academic information service. In the future, iGracias Mobile will be deployed to knowledge sharing, social media, and mobile learning applications. In accordance with the literature study, it is known that Modified Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model is the most suitable theoretical basis for knowing acceptance of iGracias mobile application with modified specific model. This study has seven independent variables Facilitating condition, Performance Expectancy, Effort expectancy, Social Influence, Habit, Hedonic Motivation and Content Quality and one dependent variable is Behavior intention. Data retrieval method will be done through questionnaires to 334 respondents who have used iGracias Mobile via email, google form, and direct questionnaire distribution. In this research, the analysis test using Structural Equation Model (SEM) based on variant or component, that is PLS (Partial Least Square). With assisted data analysis using SmartPLS version 3.0. The factors that consumers consider in using iGracias Mobile App based on the Modified UTAUT2 model sequentially from the most influential are: content, hedonic motivation, effort expectancy, social influence, and habit. Content variable is the most dominant factor in influencing student behavioral intention in using iGracias Mobile App.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Tarandhika Tantra
AU  - Maya Ariyanti
PY  - 2017/11
DA  - 2017/11
TI  - The Use of Modified Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) to predict Student Behavioral Intention in the use of Integrated Academic Information System (iGracias) Mobile Application at Telkom University
BT  - Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017)
PB  - Atlantis Press
SP  - 96
EP  - 101
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/25902376
ID  - Tantra2017/11
ER  -