Public Relation's Strategis Communication of Telkom University Using Internet-Based Technology to Attract Telkom Education Users in Bandung
- Keywords
- Communication strategy, Education service Public relation, Telkom University
- Abstract
Tough competition in order to achieve future students in university starts from the period when prospective students are studying in their senior high school. To achieve the goal, a university should apply the right srategy to achieve its marketing success. Telkom university, one of the private universities in Indonesia, has experienced this circumstance. This research is aimed at investigating the implementation of public relations strategic communication of Telkom University using Internet-based technology. It seeks to explore the influence of its implementation toward Telkom education service users in Bandung city. The study applied quantitative descriptive method. The sample of this study was taken from people who live in Bandung City. Findings of the study show that there is a significant correlation between communication strategy of Telkom university public relation and its corporate image change.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Roro Retno Wulan AU - Rana Akbari Fitriawan AU - Maylanny Christin PY - 2017/11 DA - 2017/11 TI - Public Relation's Strategis Communication of Telkom University Using Internet-Based Technology to Attract Telkom Education Users in Bandung BT - Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017) PB - Atlantis Press SP - 62 EP - 65 SN - 2352-5398 UR - https://www.atlantis-press.com/article/25902369 ID - Wulan2017/11 ER -