Parent Trust on the Immunization Program : Media Coverage over Counterfeite Vaccine in Indonesia

Keywords

Component,Trust, Immunization, Health Communication, Influencer, Counterfeit Vaccine

Abstract

The primary purpose of this research is to discover how parent trust on the immunization program; to identify advocacy strategy on health issues with the influencer role. The finding of counterfeit vaccine in Indonesia becomes the background. Under normal circumstances, some parents choose not to vaccinate their children for various considerations and reasons; such as fear of the substances inside the vaccine and black campaign issues. The media coverage and headlines about counterfeit vaccine, further raises the parent hesitancy to vaccinate their children. Health communication strategy is crucial to communicate the importance of immunization. This research used qualitative method with case study approach by interviewing key influencers in the field of vaccines and public figures. Stakeholders involved in the vaccine issues are the Ministry of Health, National Agency of Drug and Food Control (NADFC) and vaccine manufacturers in Indonesia. This case study concludes that it is important to educate the public on the health issues. The government requires further advocacy in re-educating journalists, parents, and health professionals. As the implication to prevent the similar case in the future, various relevant stakeholders are required to put forward synergism and intensive coordination among them to increase parent trust on the immunization program.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Neneng Nurlaela
AU  - Siti Karlinah
AU  - Yanti Setianti
AU  - Sri Susilawati
PY  - 2017/11
DA  - 2017/11
TI  - Parent Trust on the Immunization Program : Media Coverage over Counterfeite Vaccine in Indonesia
BT  - Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017)
PB  - Atlantis Press
SP  - 49
EP  - 61
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/25902368
ID  - Nurlaela2017/11
ER  -