Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024)

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E-Filing, Digital Marketing, and Content Planner Training in Mengwitani Village, Badung Regency

Authors
I Made Widiantara1, *, Gede Sedana Wibawa Yasa1, Ni Putu Rita Sintadevi1, Putu Sandra Putri Astariani1, Ni Nyoman Teristyani Winaya1
1Business Administration Department, Politeknik Negeri Bali, Badung, Bali, Indonesia
*Corresponding author. Email: madewidiantara@pnb.ac.id
Corresponding Author
I Made Widiantara
Available Online 31 December 2024.
DOI
10.2991/978-94-6463-622-2_63How to use a DOI?
Keywords
Community service; Content planning; Digital Marketing; E-filing; SME development
Abstract

This community service activity was conducted in Mengwitani Village, Badung Regency, to address challenges in archive management at the village office and marketing of local SME products. The implementation method included e-filing, digital marketing, and content planning training, held on June 23, 2024, at the Mengwitani Village Office Hall. The process consisted of three training sessions delivered by lecturers and practitioners, attended by 45 participants from village office staff and SME owners. E-filing material was presented by Sagung Mas Suryaniadi, digital marketing by Made Hary Mahesa Putra, and content planning by Ida Ayu Putri Widiasuari Riyasa. The results showed increased participant understanding of digital archiving, online marketing strategies, and effective social media content creation. Participants also engaged in hands-on practice creating content to market SME products. In conclusion, this activity successfully provided practical solutions for archiving and marketing issues in Mengwitani Village, expecting to promote village economic development and enhance local business competitiveness in the digital era.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2024
ISBN
978-94-6463-622-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-622-2_63How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - I Made Widiantara
AU  - Gede Sedana Wibawa Yasa
AU  - Ni Putu Rita Sintadevi
AU  - Putu Sandra Putri Astariani
AU  - Ni Nyoman Teristyani Winaya
PY  - 2024
DA  - 2024/12/31
TI  - E-Filing, Digital Marketing, and Content Planner Training in Mengwitani Village, Badung Regency
BT  - Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024)
PB  - Atlantis Press
SP  - 569
EP  - 578
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-622-2_63
DO  - 10.2991/978-94-6463-622-2_63
ID  - Widiantara2024
ER  -