Cultivating Green Guardians: Revealing the Dynamics of Sustainable Tourism Behavior Among Bali Tourism Destination Managers

DOI

10.2991/978-94-6463-622-2_64How to use a DOI?

Keywords

Tourism; Destination Management; Environmental Attitudes Green Tourism; Sustainable Tourism Behavior

Abstract

This study explores the dynamics of sustainable tourism behavior among destina-tion managers in Bali, focusing on the interplay of knowledge, attitudes, and com-mitment towards green tourism practices. Using a mixed-methods approach, in-cluding surveys of 36 destination managers and in-depth interviews with key stakeholders, the research reveals significant insights into the factors driving sus-tainable tourism practices in one of the world’s most popular tourist destinations. The findings demonstrate that attitudes (β = 0.282, p < 0.05) and commitment (β = 0.349, p < 0.05) significantly influence green tourism behavior, while knowledge (β = 0.135, p > 0.05) does not show a statistically significant impact. However, the combined effect of these factors explains 77.5% of the variability in green tourism behavior. The study highlights the complex nature of implementing sustainable practices, emphasizing the need for a holistic approach that goes beyond mere knowledge dissemination. Key recommendations include comprehensive capacity-building programs, the development of a Bali-specific green tourism certification system, and the creation of multi-stakeholder collaborations to foster innovation and knowledge sharing. These findings contribute to the broader understanding of sustainable tourism development and offer practical insights for policymakers and industry practitioners aiming to cultivate a new generation of “green guardians” in the tourism sector.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - I Made Widiantara
AU  - Kadek Dwi Cahaya Putra
AU  - I Ketut Muderana
AU  - Ni Wayan Wahyu Astuti
AU  - Upayana Wiguna Eka Saputra
PY  - 2024
DA  - 2024/12/31
TI  - Cultivating Green Guardians: Revealing the Dynamics of Sustainable Tourism Behavior Among Bali Tourism Destination Managers
BT  - Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024)
PB  - Atlantis Press
SP  - 579
EP  - 589
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-622-2_64
DO  - 10.2991/978-94-6463-622-2_64
ID  - Widiantara2024
ER  -