Impression Management of the Environmental Office (DLH) of Langsa District through Digital Media

DOI

10.2991/assehr.k.220302.038How to use a DOI?

Keywords

digital communication; digital media; impression management; Environmental Office

Abstract

The research entitled Impression Management of the Environmental Office of Langsa District Through Digital Media examines how the management of impressions through digital media by the Environmental Office regarding environmental messages as a common problem. Environmental problems are a negative effect of human activities. This problem is a multidimensional problem involving various groups. Of course, the government plays the most important role in solving existing environmental problems. This issue is important because it affects the quality of human life directly in the present and the future. The continuous development of digital technology makes the current communication process faster, easier, and more practical, although the negative impacts are unavoidable. Not only individuals or profit organizations who take advantage of the existence of digital devices in this era. Non-profit organizations, including government agencies, use various digital platforms to reach out to the public. One of the government organizations in Langsa that takes advantage of technological developments in this era of massive use of digital devices is the Langsa City Environmental Office. This qualitative research found that the Office, which was the actor behind the Adipura charter which had been obtained by this city several times, used the official website of the Langsa City Environmental Service and several social media platforms, namely Facebook Page, Instagram, and Youtube. And the impression strategy used by the Langsa City Environmental Service through the digital platform used is the self-promotion strategy and the exemplification strategy.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Ade Muana Husniati
AU  - Maryam
PY  - 2022
DA  - 2022/03/24
TI  - Impression Management of the Environmental Office (DLH) of Langsa District through Digital Media
BT  - Proceedings of the 2nd International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM 2021)
PB  - Atlantis Press
SP  - 259
EP  - 265
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220302.038
DO  - 10.2991/assehr.k.220302.038
ID  - Husniati2022
ER  -