Millenial Enterpreneurship Creative Digital Economics Based on Aceh’s Local Achievements Pandemic Time Covid-19

DOI

10.2991/assehr.k.210125.003How to use a DOI?

Keywords

Entrepreneurship Development Program (PPK), Business Communication Digital, Entrepreneurship Millenial, Creative Economy, Aceh Local Wisdom

Abstract

This research refers to the results of community service through the Entrepreneurship Development Program (PPK) during 2020 in Aceh Province, especially Lhokseumawe City and North Aceh for millennial young businesses. The constructivist paradigm, descriptive qualitative approach becomes the basis of the research. Primary and secondary data sources were obtained through observation, interviews, documentation, focus group discussions (FGD), through education and training, family gathering, capacity building and the revolving capital process. Data analysis is done simply by reducing, presenting and concluding. The theoretical basis, concepts and models used include SWOT analysis, business communication, marketing, digital business, creative economy, millennial concepts and local activism. the results of the research show that strengthening the spirit of entrepreneur among millennial Aceh during the Covid 19 pandemic with a digital-based creative economy based on Aceh local wisdom really needs to be improved and strengthened. Fostering and strengthening a creative entrepreneurial spirit as the new strength of the provinces of Aceh and Indonesia, not only in the spirit but also on a shared mission and undertaking to create identity-based and local wisdom from every product and service work of the nation’s children Millennial generation is a storehouse of creativity in the development of the creative economy with digitalization based on local wisdom. The Millennial Generation is a productive resource with creative ideas that can open various types of businesses both in producing products and services on the basis of local wisdom. Can assist the government and private sector in reducing unemployment at the level of the productive workforce. The conclusion of the research is that the more and more Acehnese millennials who are involved in the world of pro-and-glorious entrepreneurship with the foundation of digitalization and based on local wisdom, the more productivity will be generated so that it will have a positive impact on the development of improving the welfare and local economy of Aceh and the national.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kamaruddin Hasan
AU  - Harinawati
AU  - Sufi
AU  - Awaluddin Arifin
PY  - 2021
DA  - 2021/01/26
TI  - Millenial Enterpreneurship Creative Digital Economics Based on Aceh’s Local Achievements Pandemic Time Covid-19
BT  - Proceedings of the International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM 2020)
PB  - Atlantis Press
SP  - 13
EP  - 17
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210125.003
DO  - 10.2991/assehr.k.210125.003
ID  - Hasan2021
ER  -