Communication Strategy of Aceh History Care Community (MAPESA)in Raising Community Concernon the History of Aceh

DOI

10.2991/assehr.k.210125.002How to use a DOI?

Keywords

Strategy, Communication Strategy, Laswell Model, Community Concern, History of Aceh

Abstract

This study aims to identify MAPESA’s communication strategy in raising public concern for Aceh history. This research focuses on the strategies used by the MAPESA Community (Acehnese Care Society) in introducing Aceh’s history to the community. The purpose of this research is to find out strategies used by the MAPESA Community in introducing Aceh’s history to the community and the obstacles that the MAPESA community faces during the process of historical heritage preservation in Aceh, especially in the cities of Banda Aceh and Aceh Besar. This study uses a qualitative approach, the Laswell Model theory of strategy. To obtain accurate data and informants, the data collection techniques used in this study are observation, interviews, documentation and literature review. These techniques are used in order to find additional references to the problems studied. The results showed that the strategies used by the MAPESA community in introducing Aceh’s history were two ways, through direct communication (expedition and meuseuraya activities), and through media communication (books and social media). However, there were two obstacles that MAPESA faced, in terms of delivering messages to the community and technical obstacles starting from issues in the secretariat, budget, tools, and the minimal resources.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Anismar
PY  - 2021
DA  - 2021/01/26
TI  - Communication Strategy of Aceh History Care Community (MAPESA)in Raising Community Concernon the History of Aceh
BT  - Proceedings of the International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM 2020)
PB  - Atlantis Press
SP  - 8
EP  - 12
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210125.002
DO  - 10.2991/assehr.k.210125.002
ID  - 2021
ER  -