Proceedings of the International Conference on Sustainable Innovation Track Accounting and Management Sciences (ICOSIAMS 2021)

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Sharia Hotel Management Strategy in Facing Covid-19 Pandemic (A Case Study of Namira Sharia Hotel Yogyakarta)

Authors
Priska Auliana Darojat1, Ahim Abdurahim2, *
1,2Faculty of Economic and Business Universitas Muhammadiyah Yogyakarta
*Corresponding author. Email: Ahimabdurahim@gmail.com
Corresponding Author
Ahim Abdurahim
Available Online 13 January 2022.
DOI
10.2991/aebmr.k.211225.023How to use a DOI?
Keywords
Covid-19; Financial Performance; Pandemic; Sharia Hotel; Strategy
Abstract

This study aims to explore the strategy of Islamic hotels to maintain financial performance in the face of the Covid-19 pandemic. The object of research is the Namira Islamic hotel in Yogyakarta. The preliminary data analysis results showed an increase in losses at the beginning of the pandemic, and subsequently, the losses decreased after the company implemented a strategy to deal with the Covid-19 pandemic. This research used a qualitative approach. The data used included summaries of financial reports, digital photo documentation, transcripts of interviews with hotel manager informants, front office, and hotel guests. The data generation methods used documentation, observation, and interviews. The data were analyzed in three stages, namely relevance analysis, content analysis, and correlation analysis. The results showed that during the Covid-19 pandemic, Hotel Syariah Namira experienced a decrease in the number of hotel visitors, which affected the hotel’s financial performance. To restore financial performance, financial management strategies were carried out, including; (1) Reducing operational costs, (2) Managing human resources, (3) Cooperating with start-ups, and (4) Diversifying products.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Conference on Sustainable Innovation Track Accounting and Management Sciences (ICOSIAMS 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
13 January 2022
ISBN
978-94-6239-504-6
ISSN
2352-5428
DOI
10.2991/aebmr.k.211225.023How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Priska Auliana Darojat
AU  - Ahim Abdurahim
PY  - 2022
DA  - 2022/01/13
TI  - Sharia Hotel Management Strategy in Facing Covid-19 Pandemic (A Case Study of Namira Sharia Hotel Yogyakarta)
BT  - Proceedings of the International Conference on Sustainable Innovation Track Accounting and Management Sciences (ICOSIAMS 2021)
PB  - Atlantis Press
SP  - 164
EP  - 167
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211225.023
DO  - 10.2991/aebmr.k.211225.023
ID  - Darojat2022
ER  -