Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020)

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The Influence of Store Atmosphere, Shopping Lifestyle, and Time Availability on Emotional Response and Impulse Buying

Authors
Indah Fatmawati, Fitri Dwi Astuti, Luluk Iswanti
Corresponding Author
Indah Fatmawati
Available Online 21 January 2021.
DOI
10.2991/aer.k.210121.049How to use a DOI?
Keywords
Store Atmosphere, Shopping Lifestyle, Availability Of Time, Emotional Response, And Impulse Buying
Abstract

This study aims to analyze the influence of store atmosphere, shopping lifestyle, and time availability on emotional response and impulse buying. The object of this study was a stationery store in Yogyakarta Province, Indonesia. The sample size is 125 respondents who were selected using purposive sampling. The data analysis technique employed Structural Equation Modelling (SEM). Results showed that the store atmosphere positively influenced emotional response. Shopping lifestyle had a positive and significant effect on emotional response. While the availability of time positively impacted the emotional response and emotional response positively and significantly influenced impulse buying. Besides, store atmosphere had a positive and significant impact on impulse buying mediated by an emotional response. Shopping lifestyle is affected positively and significantly to impulse buying mediated by an emotional response. Availability of time positively and significantly influenced impulse buying mediated by an emotional response.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
21 January 2021
ISBN
978-94-6239-318-9
ISSN
2352-5428
DOI
10.2991/aer.k.210121.049How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Indah Fatmawati
AU  - Fitri Dwi Astuti
AU  - Luluk Iswanti
PY  - 2021
DA  - 2021/01/21
TI  - The Influence of Store Atmosphere, Shopping Lifestyle, and Time Availability on Emotional Response and Impulse Buying
BT  - Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020)
PB  - Atlantis Press
SP  - 346
EP  - 354
SN  - 2352-5428
UR  - https://doi.org/10.2991/aer.k.210121.049
DO  - 10.2991/aer.k.210121.049
ID  - Fatmawati2021
ER  -