Comparison of Halal Product Consumer Behavior: Based on Muslim Majority and Minority Areas and Religiosity Aspect
- DOI
- 10.2991/aer.k.210121.039How to use a DOI?
- Keywords
- Consumer Behavior, Religiosity, Muslim, Halal
- Abstract
This research aims to analyze the comparison of Muslim consumer behavior towards halal products between the majority and minority Muslim areas based on religiosity aspect related to the educational background of pesantren (Islamic boarding schools) and non-pesantren. The sampling technique in this research used non-probability sampling with a purposive sampling method. This research chose a sample of Muslims who lived in Purbayan and Ngupasan District in Yogyakarta. Questionnaires disseminated to 100 respondents were used as data collection methods, and an independent sample t-test was employed as data analysis. This research’s results showed that there was no difference in Muslim consumer behavior in the majority and minority areas. The religiosity aspect also revealed no difference in consumer educational background of pesantren and non-pesantren. This research is expected to be worthy to the communities both as consumers and producers, as well as recommendations for managing the halal processed food industry for the government and all stakeholders in increasing halal product consumption among the society, especially in Yogyakarta.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Siti Dyah Handayani AU - Roisah Iftinani Nur Azizah PY - 2021 DA - 2021/01/21 TI - Comparison of Halal Product Consumer Behavior: Based on Muslim Majority and Minority Areas and Religiosity Aspect BT - Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020) PB - Atlantis Press SP - 285 EP - 290 SN - 2352-5428 UR - https://doi.org/10.2991/aer.k.210121.039 DO - 10.2991/aer.k.210121.039 ID - Handayani2021 ER -