The Roles of Creativity and Innovation in Entrepreneurship

DOI

10.2991/assehr.k.200921.035How to use a DOI?

Keywords

Creative, ideas, innovative, university students

Abstract

Creativity, innovation and entrepreneurship are important things of the launch each innovative products and services that comes with advanced technology. Entrepreneurship is considered a key factor in economic development. This paper mainly focused on the creativity and innovation in entrepreneurship. Creativity and innovation have become the vital point to enhance the value of entrepreneurship. Creativity help us how to improve existing business practice. Innovation is about making a process that can convert invention or gain idea to become more marketable product or service. The study aims to analyze and elaborate the roles of creativity and innovation in entrepreneurship. To study this role, reviewing literature and searching for related material are using the search engines.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Muhamad Izzuwan Shah Bin Mazla
AU  - Mohd Khata Bin Jabor
AU  - Kashif Tufail
AU  - Amir Faisal Noor Yakim
AU  - Hanim Zainal
PY  - 2020
DA  - 2020/09/22
TI  - The Roles of Creativity and Innovation in Entrepreneurship
BT  - Proceedings of the International Conference on Student and Disable Student Development 2019 (ICoSD 2019)
PB  - Atlantis Press
SP  - 213
EP  - 217
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200921.035
DO  - 10.2991/assehr.k.200921.035
ID  - Mazla2020
ER  -