Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)

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Brand Strategy “Simpul Talenta” Surakarta in Improving: Marketing in The Youth Environment

Authors
Ridha Maharani1, *, Andre N. Rahmanto2, M. I. Naini Albert2
1Magister of Communication Program, Sebelas Maret University, Surakarta, Indonesia
2Lecture-Magister of Communication Program, Sebelas Maret University, Surakarta, Indonesia
*Corresponding author. Email: ridhamaharani@student.uns.ac.id
Corresponding Author
Ridha Maharani
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-77-0_3How to use a DOI?
Keywords
Brand Strategy; Marketing Communication; Social Media
Abstract

Knowledge and technology that are developing rapidly have become the government’s attention in all aspects, one of which is overcoming the unemployment problem. The Ministry of Manpower (Kemnaker) launched the Talent Hub program for young people. Simpul Talenta has been present in several cities in Indonesia, one of which is Surakarta (Solo). This study aims to see the strategy of the Simpul Talenta brand in attracting young people in the city of Surakarta. The research was carried out by observing the website and social media of Simpul Talenta and conducting interviews with the Branding Team from Simpul Talenta Surakarta. The results are that Simpul Talenta is here to overcome unemployment by providing young people training in skills. Using social media such as Facebook, Instagram, and YouTube as promotional channels is undoubtedly suitable for users of Simpul Talenta’s target audience.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
978-2-494069-77-0
ISSN
2352-5398
DOI
10.2991/978-2-494069-77-0_3How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ridha Maharani
AU  - Andre N. Rahmanto
AU  - M. I. Naini Albert
PY  - 2022
DA  - 2022/12/30
TI  - Brand Strategy “Simpul Talenta” Surakarta in Improving: Marketing in The Youth Environment
BT  - Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)
PB  - Atlantis Press
SP  - 12
EP  - 15
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-77-0_3
DO  - 10.2991/978-2-494069-77-0_3
ID  - Maharani2022
ER  -