Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)

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Creative Economy Product Brand Registration for Economic Improvement in West Java

Authors
Josefhin Mareta1, *
1Legal Research Center, National Research and Innovation Agency, Jakarta Pusat, Indonesia
*Corresponding author.
Corresponding Author
Josefhin Mareta
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-77-0_4How to use a DOI?
Keywords
Creative Economic Products; Brand Registration; Regional Economy
Abstract

The development of the creative economy has not in line with public awareness to protect the work that has been produced by registering the rights to a trademark. The commercialization of brand-certified creativeness economy products expects to boost the added value and income of product owners. Protect creative economy actors able to make business productive and progressive and avoid unfair or harmful competitive practices. This research is to determine the relationship between the registration of creativeness economy product brands with the improvement of the regional economy and the factors that affect the sales value of creative economy products with registered and unregistered brands. This research used the mixed method that combines quantitative and qualitative methods. Based on the results, the number of brands of creativeness economy products had a significant positive correlation with an increase in the economy based on Gross Regional Domestic Product in West Java province for the period 2010-2018. It is not only trademark registration that affects the regional economy but also other factors that affect regional economic development. So it is necessary to provide socialization and literacy, simplify procedures, and financing of trademark registration through social media and other means that make it easier for creative economy actors to understand the importance of trademark registration.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
978-2-494069-77-0
ISSN
2352-5398
DOI
10.2991/978-2-494069-77-0_4How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Josefhin Mareta
PY  - 2022
DA  - 2022/12/30
TI  - Creative Economy Product Brand Registration for Economic Improvement in West Java
BT  - Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)
PB  - Atlantis Press
SP  - 16
EP  - 25
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-77-0_4
DO  - 10.2991/978-2-494069-77-0_4
ID  - Mareta2022
ER  -