Analysis of The Effect of Service Quality and Promotion on Passenger Buying Interest In South Sumatra LRT
- DOI
- 10.2991/978-94-6463-384-9_36How to use a DOI?
- Keywords
- Service Quality; Promotion; Purchase Intention; South Sumatra LRT; and Multiple Regression Analysis
- Abstract
Quality of service and promotion is one effort to increase buying interest. With the existence of good service quality and promotions that are in accordance with the targets, a company will achieve the goals that have been set. South Sumatera LRT has carried out good service quality and promotion, as evidenced by an increase in the number of passengers in 2022. The data collection technique used israndom sampling obtained by 400 South Sumatra LRT passenger respondents. The calculation uses a formula slovin standard error 5%. The method used is multiple linear regression. From this research obtained through data analysis carried out using the application IBM SPSS 26 which shows that Service Quality (X1) has a partial effect on the buying interest of passengers on the LRT in South Sumatera with a significance value (0.000β<β0.05 and a value of π‘ βππ‘π’ππ 12.055β>β1.960). Promotion (X2) has a partial effect on the purchase intention of passengers on LRT South Sumatra with (significant value 0.000β<β0.05 and value π‘ βππ‘π’ππ 9.460β>β1,960). The two variables, namely service quality and promotion, have an influence of 0.601 or 60.1% on the buying interest of passengers on the South Sumatera LRT.
- Copyright
- Β© 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Shinta Puspitasari AU - Sapto Priyanto AU - Handoko Handoko PY - 2024 DA - 2024/02/20 TI - Analysis of The Effect of Service Quality and Promotion on Passenger Buying Interest In South Sumatra LRT BT - Proceedings of the 2nd International Conference on Railway and Transportation 2023 (ICORT 2023) PB - Atlantis Press SP - 399 EP - 410 SN - 2352-5401 UR - https://doi.org/10.2991/978-94-6463-384-9_36 DO - 10.2991/978-94-6463-384-9_36 ID - Puspitasari2024 ER -