Analysis of Service Quality on Train Customer Loyalty of KAI Access users
- DOI
- 10.2991/978-94-6463-384-9_6How to use a DOI?
- Keywords
- Customer Loyalty; Railways; Service Quality
- Abstract
Standard client service needs to be enhanced, in particular train fire as it is for push use service transportation land. The goal of the study is that because reliability, responsiveness, empathy, assurance, and tangibility (service quality) have a favorable impact on customer loyalty and influence whether or not they will make a purchase using the KAI Access application, p This is an endeavor to increase consumer loyalty. In research, there are six hypotheses. This comprises: Ha 1: The KAI Access application does, in fact, influence client loyalty and dependability. Ha 2: It does affect how receptive a company is to client loyalty when a company employs the KAI Access application. Ha 3: Customer loyalty and empathy are both influenced by the KAI Access application. Ha 4: The use of the KAI Access application does influence assurance of client loyalty. Ha 5: Yes, the KAI Access application has a tangibly positive impact on client loyalty. Ha 6: It does effect customer train fire that employs the KAI Access program in terms of dependability, responsiveness, empathy, assurance, and tangibility (service quality). This study made use of SPSS analysis. Using KAI Access to purchase tickets, a passenger train fire served as the study’s sample. According to research, varying dependability, responsiveness, empathy, assurance, and tangibility (service quality) have a substantial beneficial impact on how likely customers are to use the KAI Access application again and again.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Ririn Agus Triani AU - Sri Purwanto PY - 2024 DA - 2024/02/20 TI - Analysis of Service Quality on Train Customer Loyalty of KAI Access users BT - Proceedings of the 2nd International Conference on Railway and Transportation 2023 (ICORT 2023) PB - Atlantis Press SP - 52 EP - 63 SN - 2352-5401 UR - https://doi.org/10.2991/978-94-6463-384-9_6 DO - 10.2991/978-94-6463-384-9_6 ID - Triani2024 ER -