Consumer Preferences On "Bakso Malang"- Indonesia

DOI

10.2991/iconhomecs-17.2018.47How to use a DOI?

Keywords

preference, consumer,"bakso malang"

Abstract

This research aimed to identify consumers' preference for "bakso malang" (a meal made from meatballs with soup that is originated from Malang, Indonesia). Questionnaires were distributed to 250 respondents taken from 5 producers with well-known brand names in Malang. The results of this research showed that most respondents are female =Senior High School students aged from 16 – 24 years. Some attributes are considered important, such as taste, price, place, and nutrition. Meanwhile, portion and branding are considered as quite important.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rina Rifqie Mariana
AU  - Laili Hidayati
AU  - Soenar Sukopitojo
PY  - 2017/09
DA  - 2017/09
TI  - Consumer Preferences On "Bakso Malang"- Indonesia
BT  - Proceedings of the 1st International Conference on Social, Applied Science and Technology in Home Economics (ICONHOMECS 2017)
PB  - Atlantis Press
SP  - 201
EP  - 206
SN  - 2352-5398
UR  - https://doi.org/10.2991/iconhomecs-17.2018.47
DO  - 10.2991/iconhomecs-17.2018.47
ID  - Mariana2017/09
ER  -