Corporate Social Responsibility: Grasping Legitimacy, Reaching Sustainability

DOI

10.2991/assehr.k.210421.025How to use a DOI?

Keywords

Corporate Social Responsibility, Legitimacy, Sustainability

Abstract

Corporate social responsibility is an action that can be done by the company to prevent and reduce social and environmental impacts that occur due to the company’s production activities. The social and environmental impacts resulting from the company’s production activities certainly become things that must be considered more by the company in order to achieve a company’s sustainability. This research is a qualitative interpretive study using the approach method used to express meaning, which is to describe and explain how actors understand the implementation of corporate social responsibility in the context of grasping legitimacy and achieving sustainability. The site of this research is PR Bintang Sayap Insan, selected informants are individuals who are directly involved, understand, and can provide information about the implementation of Corporate Social Responsibility at PR Bintang Wings Insan Malang. The research data collection was obtained through the results of documentation, interviews and observations. The results of this study indicate that by implementing corporate social responsibility programs that have been run by the company, the company can maintain its sustainability. This is evidenced from the complaints of the people who used to be high, after the implementation of corporate social responsibility programs, these complaints decreased from time to time. The decreasing complaints from the public and the people’s acceptance of the existence of the company means that the company has gained legitimacy from the community. The company can operate without being preoccupied with complaints from stakeholders so as to achieve an increase in profits from year to year. This increase in profits from year to year proves that the company can maintain its sustainability.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sulis Rochayatun
AU  - Fanur Kholifah
PY  - 2021
DA  - 2021/04/22
TI  - Corporate Social Responsibility: Grasping Legitimacy, Reaching Sustainability
BT  - Proceedings of the International Conference on Engineering, Technology and Social Science (ICONETOS 2020)
PB  - Atlantis Press
SP  - 175
EP  - 183
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210421.025
DO  - 10.2991/assehr.k.210421.025
ID  - Rochayatun2021
ER  -