Digital Marketing to Support Business in Covid-19

DOI

10.2991/aebmr.k.211226.036How to use a DOI?

Keywords

Application; Covid-19; Digital Marketing; Laravel; PHP

Abstract

The existence of Coronavirus which is known as Covid-19 and The Government’s decision to implement social distancing to deal with the spread of Covid-19 has changed people’s lifestyle including restricting restaurants and cafes to serve dine-in. These restrictions affected a decrease in the business’s income. Zona Kopi is one of the cafes in Pelaihari affected by Covid-19. In order to handle this problem, it is necessary to create an application as a digital marketing platform. Researchers conducted interviews with Zona Kopi’s owner to find out the needs of application development. Application is built using the PHP language, MySql as database, and Laravel as a framework. Application has been successfully built can access by Zona Kopi’s owner, Zona Kopi’s employment, customer, and free user. It has features information about products and their price, customer order, payment options, and sales report both daily and monthly. Researchers have conducted a survey to employees and customers about an application that has been built. The results of the survey on the perception of appearance and enthusiasm for the existence of web-based Zona Kopi application are dominated by doubts, but this is a natural thing if you look at the characteristics of the community in Pelaihari when they are towards something new. While the results of the survey regarding perception and enthusiasm of management data showed positive results, which indicated that the application made was appropriate and useful for employees.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Jaka Permadi
AU  - Herfia Rhomadhona
AU  - Winda Aprianti
PY  - 2021
DA  - 2021/12/31
TI  - Digital Marketing to Support Business in Covid-19
BT  - Proceedings of the 3rd International Conference on Business and Management of Technology (ICONBMT 2021)
PB  - Atlantis Press
SP  - 269
EP  - 274
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211226.036
DO  - 10.2991/aebmr.k.211226.036
ID  - Permadi2021
ER  -