The Analysis and SWOT Strategic Development of Tourism Sector in Samosir Regency

DOI

10.2991/aebmr.k.211226.035How to use a DOI?

Keywords

Tourism; SWOT analysis; Local Own-Source Revenue

Abstract

Indonesia government has an aggressive strategy in promoting potential tourism area to increase the national revenue and to develop the local economy. North Sumatera is one of the provinces that had been designated as a centre of tourism industry with Lake Toba as the main tourism site attraction. There is an increasing trend of tourists visiting Samosir regency over the year that might be stimulated by domestic economic growth and the advancement in online travel industry. This study found no significant impact of road infrastructure and accommodation infrastructure to growing number of tourists in Samosir. The SWOT analysis shows S-T strategy should centre on marketing, integrating, and exploiting the potential of tourism resources. The W-O strategies are more focused-on building and improving infrastructure that support the tourism service industry. The S-T strategy is centred by enhancing tourism package and the attributes of tourism sites. The W-T strategy is focused more on increase the international traveller perception on Indonesia environmental issue and sustainability.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Rulianda Purnomo Wibowo
AU  - Isfenti Sadalia
AU  - Isdiana Syahfitri
AU  - Nindy Erisma
PY  - 2021
DA  - 2021/12/31
TI  - The Analysis and SWOT Strategic Development of Tourism Sector in Samosir Regency
BT  - Proceedings of the 3rd International Conference on Business and Management of Technology (ICONBMT 2021)
PB  - Atlantis Press
SP  - 264
EP  - 268
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211226.035
DO  - 10.2991/aebmr.k.211226.035
ID  - Wibowo2021
ER  -