Proceedings of the 3rd International Conference on Business and Management of Technology (ICONBMT 2021)

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The Effect of Consumer Intrinsic Factors on Impulsive Buying Behavior in Online Marketplace: Case Study of Shopee Consumers

Authors
Emilleo B. Erlangga1, *, Satria F. Persada2, Bahalwan Apriyansyah3, Shu C. Lin4
1Department of Business Management, Institute of Technology Sepuluh Nopember, Surabaya 60111, Indonesia
2Department of Business Management, Institute of Technology Sepuluh Nopember, Surabaya 60111, Indonesia;satriafadil@mb.its.ac.id
3Department of Business Management, Institute of Technology Sepuluh Nopember, Surabaya 60111, Indonesia;bahalwan@its.ac.id
4Vice president of Texas Health and Science University, Austin, United States;sclin@thsu.edu
*Corresponding author. Email: emilleo.17091@mhs.its.ac.id
Corresponding Author
Emilleo B. Erlangga
Available Online 31 December 2021.
DOI
10.2991/aebmr.k.211226.024How to use a DOI?
Keywords
Intrinsic Factors; Impulsive buying; Consumers; Online marketplace
Abstract

With the fast expansion of online purchasing, particularly in the online marketplace, a better knowledge of impulsive online purchases is becoming increasingly crucial. Using Shopee customers as a case study, this study examines the impact of elements in an intrinsic factor, such as personality traits, shopping enjoyment tendency, cultural traits, materialism, and impulsive buying tendency, on impulsive buying behavior in online marketplaces. The data processing and analysis methodologies in this study used PLS-SEM method. The online questionnaire was utilized to collect data from 273 consumers aged 18 and above who had or are presently using the Shopee online marketplace. A convenience sample approach was used to collect the sampling data. According to the findings of the PLS-SEM analysis, five of the ten hypotheses examined were accepted and had a significant influence on the variables. The intrinsic variables of consumer personality trait neuroticism, personality trait conscientiousness, shopping enjoyment tendency, materialism, and impulsive buying tendency all have a substantial impact on impulsive buying behavior. In addition, the findings include 5 hypotheses that were rejected. This research has managerial implications, including numerous activities for online marketplace marketing to define the target market and stimulate impulsive purchase behavior in customers based on their intrinsic factors.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 3rd International Conference on Business and Management of Technology (ICONBMT 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2021
ISBN
978-94-6239-503-9
ISSN
2352-5428
DOI
10.2991/aebmr.k.211226.024How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Emilleo B. Erlangga
AU  - Satria F. Persada
AU  - Bahalwan Apriyansyah
AU  - Shu C. Lin
PY  - 2021
DA  - 2021/12/31
TI  - The Effect of Consumer Intrinsic Factors on Impulsive Buying Behavior in Online Marketplace: Case Study of Shopee Consumers
BT  - Proceedings of the 3rd International Conference on Business and Management of Technology (ICONBMT 2021)
PB  - Atlantis Press
SP  - 181
EP  - 189
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211226.024
DO  - 10.2991/aebmr.k.211226.024
ID  - Erlangga2021
ER  -