Proceedings of the 3rd International Conference on Business and Engineering Management (ICONBEM 2022)

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Designing Crowdfunding Platform Business Model (Study Case: DonasiAja)

Authors
Sulwani H. Afrizal1, *, Dodie Tricahyono2
1Master Management, Faculty of Economics and Business, Telkom University, Bandung, Indonesia
2Faculty of Economics and Business, Telkom University, Bandung, Indonesia
*Corresponding author. Email: sulwanihusna@student.telkomuniversity.ac.id
Corresponding Author
Sulwani H. Afrizal
Available Online 31 July 2023.
DOI
10.2991/978-94-6463-216-3_11How to use a DOI?
Keywords
Crowdfunding; Platform; Business Model
Abstract

Digital donations increased two to four times than before during the Covid-19 pandemic. In addition, the mobility limitation has driven fundraising institutions to add online fundraising channels. A crowdfunding website is one solution, but managing it is still complicated for institutions with limited resources. With these considerations, DonasiAja, as a crowdfunding site plugin provider, needs to develop its business into a crowdfunding platform.

Platform as a facilitator needs to look at the needs of the project initiators and donors. In addition, the platform business model needs to be analyzed more deeply than the pipeline business. Therefore, the study used Platform Business Model Canvas to create a suitable business model.

The research’s results are in the form of a business model design for the crowdfunding platform, including value creation, value delivery, and value capture. By benchmarking against existing platforms, the platform should improve donor data transparency, lower platform fees, and customer relations management. In terms of monetization, the platform should charge less than 5%. Meanwhile, in terms of competition with competitors, the crowdfunding platform needs to strengthen business values so that crowdfunding runs optimally.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Business and Engineering Management (ICONBEM 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
31 July 2023
ISBN
978-94-6463-216-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-216-3_11How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sulwani H. Afrizal
AU  - Dodie Tricahyono
PY  - 2023
DA  - 2023/07/31
TI  - Designing Crowdfunding Platform Business Model (Study Case: DonasiAja)
BT  - Proceedings of the 3rd International Conference on Business and Engineering Management (ICONBEM 2022)
PB  - Atlantis Press
SP  - 137
EP  - 156
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-216-3_11
DO  - 10.2991/978-94-6463-216-3_11
ID  - Afrizal2023
ER  -