The Role of Perceived Risks on Millennials on Online Purchase Intention at Travel Agencies During the Covid-19 Pandemic
- DOI
- 10.2991/aebmr.k.210522.016How to use a DOI?
- Keywords
- Perceived risks, Purchase intention, Millennials, Covid-19
- Abstract
The increasing use of the internet has influenced the development of travel agents with the existence of online travel agents. The growth of the internet is also one of the triggers for millennials to travel. However, the Covid-19 pandemic makes millennials have to consider the risks in their purchase intentions at travel agents. This research wants to study how perceived risks affect online purchase intention of travel agencies during the Covid-19 pandemic. There are six perceptions of risk that are measured, namely, financial risk, product risk, risk, security, time risk, social risk, and psychological risk. The survey will be carried out by distributing questionnaires to 310 respondents who will focus on the millennial generation as respondents. The results showed that during a pandemic, the observed risk of perception had a negative effect on purchase intentions of online travel agents. Product risk, time risk and psychological risk are the three risks that have the highest negative influence on online purchase intentions during the Covid-19 pandemic. The results also show that the pandemic changes consumer behavior in seeing the risks they will face. By understanding the differences in risk perceptions, companies can reduce perceived risks that will have a negative impact on consumer purchase intentions.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Carissa Lorens Marchia Raharja AU - Aswin Dewanto Hadisumarto PY - 2021 DA - 2021/05/25 TI - The Role of Perceived Risks on Millennials on Online Purchase Intention at Travel Agencies During the Covid-19 Pandemic BT - Proceedings of the International Conference on Business and Engineering Management (ICONBEM 2021) PB - Atlantis Press SP - 118 EP - 123 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210522.016 DO - 10.2991/aebmr.k.210522.016 ID - Raharja2021 ER -