Proceedings of the International Conference on Communication and Applied Technologies 2023 (ICOMTA 2023)

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Extraordinary Gubernatorial Election in Puebla, Mexico, 2019: Negative Political Publicity, Its Regulation, and Its Implications for Discourse and Journalism

Authors
Araceli Espinosa-Márquez1, *, Carla Irene Ríos-Calleja1, Jesús Mario León-de Rosa1, Alejandro Álvarez-Nobell2
1Institute of Government Sciences and Strategic Development, Autonomous University of Puebla, Puebla, Mexico
2Malaga University, Malaga, Spain
*Corresponding author. Email: araceli.espinosamarquez@viep.com.mx
Corresponding Author
Araceli Espinosa-Márquez
Available Online 3 October 2023.
DOI
10.2991/978-94-6463-254-5_8How to use a DOI?
Keywords
Negative political advertising; Election; Manipulation
Abstract

Electoral processes are always hectic. In the case of Puebla, Mexico in 2019 an extraordinary election was held after the governor elected in 2018 passed away a month after taking office. This article presents a case study where the negative political advertising used in the campaign of the elected candidate was analyzed from the application of the critical discourse analysis proposed by Van Dijk in a corpus composed of the main statements and communiqués analyzed in a judicial case promoted by the opposition candidate. In addition to the analysis of the legal regulations applicable to the case. The findings indicate that negative political advertising was a key element throughout the electoral campaign of the candidate-elect. In addition, it is concluded that, although there is a rigid regulation against slander in the country, human rights, such as freedom of speech and press freedom, there is still a huge flow of manipulative messages circulating through the media.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication and Applied Technologies 2023 (ICOMTA 2023)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
3 October 2023
ISBN
978-94-6463-254-5
ISSN
2667-128X
DOI
10.2991/978-94-6463-254-5_8How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Araceli Espinosa-Márquez
AU  - Carla Irene Ríos-Calleja
AU  - Jesús Mario León-de Rosa
AU  - Alejandro Álvarez-Nobell
PY  - 2023
DA  - 2023/10/03
TI  - Extraordinary Gubernatorial Election in Puebla, Mexico, 2019: Negative Political Publicity, Its Regulation, and Its Implications for Discourse and Journalism
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2023 (ICOMTA 2023)
PB  - Atlantis Press
SP  - 68
EP  - 77
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-254-5_8
DO  - 10.2991/978-94-6463-254-5_8
ID  - Espinosa-Márquez2023
ER  -