Improving Business Management Using Digital Tools for Businessman Community of Spanish Mackerel’s Crackers in Pengkol Jepara Indonesia

DOI

10.2991/978-2-38476-228-6_27How to use a DOI?

Keywords

Digital Tools; Community; Spanish Mackerels; Crackers; Jepara

Abstract

Spanish Mackerel Crackers is a potential product of many home industries in Pengkol village Jepara. However, those home industries still used manual system in managing their business. The product has distributed and marketed by distributor or buyer directly. There is no digital media for promoting and marketing their product. Those livelihood of society are potential asset that can be managed and be object of community empowerment program. The team of community service of UNISNU and UNWAHAS runs a community empowerment program for community of entrepreneur of Spanish mackerel’s crackers in Pengkol village, Jepara, Central Java Indonesia. The program focuses on improving business management, from planning, promoting, and manage the finance using digital tools. The method of community empowerment uses training with tutorial, accompaniment home industries in using digital tools for promoting and managing the finance, and evaluating program uses interview method. The results 80% of participants can practice digital technique for promoting product of Spanish mackerel crackers and they have a new social media. And 75% of participants can make report of their finance using digital tools or financial application in order to increasing quality of financial management. The results of evaluation this program are 90% participants evaluate that this program is very important and useful. It indicated that this community empowerment programs for home industries in Pengkol Jepara have implemented properly.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ali Shofwan
AU  - Sisno Riyoko
AU  - Safrizal Safrizal
AU  - Fandy Indra Pratama
AU  - R. H. Kusomodestoni
AU  - Azzah Nor Laila
PY  - 2024
DA  - 2024/06/12
TI  - Improving Business Management Using Digital Tools for Businessman Community of Spanish Mackerel’s Crackers in Pengkol Jepara Indonesia
BT  - Proceedings of the International Conference on Multidisciplinary Studies (ICoMSi 2023)
PB  - Atlantis Press
SP  - 324
EP  - 329
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-228-6_27
DO  - 10.2991/978-2-38476-228-6_27
ID  - Shofwan2024
ER  -