Technological Determinism: The Hallyu Phenomenon in Indonesia (Lifestyle and Consumption of the Hallyu Fan Community)

DOI

10.2991/978-2-38476-072-5_30How to use a DOI?

Keywords

Technological Determinism; Consumption Behaviour; Hallyu

Abstract

The rapid development of information and communication technology media has helped spread Hallyu in the world, including Indonesia. Hallyu as popular or global culture is inseparable from the consumption behaviour and determination of the mass media towards the public who act as consumers. Lifestyle and public consumption of South Korean products are some of the impacts of the Hallyu phenomenon. Using McLuhan's Theory of Technological Determinism and Jean Baudrillard's Consumption Society Perspective, this study aims to determine the lifestyle and consumption of the Hallyu fan community in Indonesia. The research method is literature study using secondary data. The results of the study indicate that the Hallyu phenomenon in Indonesia is inseparable from the trends created by popular culture and disseminated through information and communication technology media which ultimately have an impact on the lifestyle of the Hallyu fan community in Indonesia. This makes the Hallyu fan community a consumption society. As a consumption society, individuals accept their identity in relation to others not from who and what they do, but from the signs and meanings they consume, possess, and display in social interactions. This shows that humans form tools to communicate, and finally the communication tools created and used by humans shape or influence human life itself. Thus, technology has not only changed the world, but has also succeeded in changing humans, where technology makes humans not as actors but as objects.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ni Made Yunantari Dewi
AU  - Pawito
AU  - Agung Satyawan
PY  - 2023
DA  - 2023/06/21
TI  - Technological Determinism: The Hallyu Phenomenon in Indonesia (Lifestyle and Consumption of the Hallyu Fan Community)
BT  - Proceedings of the International Conference On Multidisciplinary Studies (ICOMSI 2022)
PB  - Atlantis Press
SP  - 301
EP  - 325
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-072-5_30
DO  - 10.2991/978-2-38476-072-5_30
ID  - Dewi2023
ER  -