Daily Bank Social Interactions And The Role Of Micro Business (Study on Noodle and Meatball Traders in Malang City)

DOI

10.2991/978-2-38476-204-0_7How to use a DOI?

Keywords

Social Interaction; Noodle and Meatball Traders; Daily Bank; Role; Micro Enterprise

Abstract

In the neoclassical paradigm which argues that an action will be influenced by economic factors. However, the opinion of this school of thought does not apply to the action of daily bank loans for noodle and meatball traders in the city of Malang. Where the social structure in understanding existing actions in institutional theory can break this paradigm view. In this study using qualitative methods with a phenomenological approach. And the researchers used an institutional approach model through social interaction to answer the interaction of daily bank loans and the role of micro-businesses for noodle and meatball traders to make micro-business actors, especially noodle and meatball traders, feel comfortable borrowing from daily banks. This further clarifies that existing social interactions have a role in making micro-entrepreneurs not interested in formal banks or cooperatives and tend to choose daily banks. What’s more, in addition to the daily bank services to micro business actors, they provide additional value by not only focusing on services in the form of cash only, daily banks also provide goods. This is done in order to foster and improve the network. This service, which is carried out in the form of goods, is an innovation from a daily bank. From here, a trust will be built that will strengthen and increase mutual trust between them. So that if on the way there are problems with payments, it is quick and easy to negotiate with each other. Starting from here, more and more agreements are created with positive norms and values that are built from daily banking, so that traders will be increasingly reluctant to move to cooperatives or formal banks. As for the role of influence on the development of micro-businesses, traders can have positive or negative implications. These implications depend on the internal and external factors of the micro business actors.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Didik Supriyanto
PY  - 2024
DA  - 2024/03/25
TI  - Daily Bank Social Interactions And The Role Of Micro Business (Study on Noodle and Meatball Traders in Malang City)
BT  - Proceedings of the 2nd International Conference on Multidisciplinary Sciences for Humanity in Society 5.0 Era (ICOMSH 2022)
PB  - Atlantis Press
SP  - 66
EP  - 83
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-204-0_7
DO  - 10.2991/978-2-38476-204-0_7
ID  - Supriyanto2024
ER  -