Proceedings of the 2nd International Conference on Multidisciplinary Sciences for Humanity in Society 5.0 Era (ICOMSH 2022)

<Previous Article In Volume
Next Article In Volume>

The Post-Pandemic Phase of Citronella Grass Farming in Indonesia: An Economic Perspective

Authors
Margunani Margunani1, *, Prima Astuti Handayani2, Danang Dwi Saputro3
1Department of Economics Education, Faculty of Economics, Semarang State University, Semarang City, Indonesia
2Department of Chemical Engineering, Faculty of Engineering, Semarang State University, Semarang City, Indonesia
3Department of Mechanical Engineering, Faculty of Engineering, Semarang State University, Semarang City, Indonesia
*Corresponding author. Email: margunani@mail.unnes.ac.id
Corresponding Author
Margunani Margunani
Available Online 23 February 2024.
DOI
10.2991/978-2-38476-204-0_11How to use a DOI?
Keywords
Citronella; Essential Oils; Post-Pandemic; Business; Strategies
Abstract

The number of citronella farmers producing essential oils has dropped dramatically during the pandemic. Currently, this business is starting to revive as the situation after the pandemic is getting more stable. This study aims to describe the post-pandemic challenges in citronella farming and essential oil production of the official essential oil business cluster in Indonesia and determine business strategies to support the sustainability of citronella farming and its essential oil production. In-depth interviews and observations were conducted to 9 of 120 farmers who survive during the pandemic and still cultivate citronella. Furthermore, their financial records were analyzed to measure the feasibility of the citronella essential oil business in the post-pandemic period. The circular economy concept is proposed to strengthen the resilience of the post-pandemic citronella farming and its essential oil business. Furthermore, the digital marketing approach becomes one of the core strategies in this post-pandemic era.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2nd International Conference on Multidisciplinary Sciences for Humanity in Society 5.0 Era (ICOMSH 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
23 February 2024
ISBN
978-2-38476-204-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-204-0_11How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Margunani Margunani
AU  - Prima Astuti Handayani
AU  - Danang Dwi Saputro
PY  - 2024
DA  - 2024/02/23
TI  - The Post-Pandemic Phase of Citronella Grass Farming in Indonesia: An Economic Perspective
BT  - Proceedings of the 2nd International Conference on Multidisciplinary Sciences for Humanity in Society 5.0 Era (ICOMSH 2022)
PB  - Atlantis Press
SP  - 118
EP  - 128
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-204-0_11
DO  - 10.2991/978-2-38476-204-0_11
ID  - Margunani2024
ER  -