Increasing Destination Branding Through Destination Attributes and Tourism Promotion to Boost Visit Intention in Bromo Tengger Semeru National Park

DOI

10.2991/aebmr.k.211117.012How to use a DOI?

Keywords

Destination Attributes; Tourism Promotion; Destination Branding; Visit Intention

Abstract

This study analyses the effect of destination attributes and Tourism Promotion on Visit Intention on tourism visiting Bromo Tengger Semeru National Park through destination branding. The population in this study were tourists who visited the Bromo Tengger Semeru National Park. The sampling method used is by distributing questionnaires to respondents who have visited Bromo Tengger Semeru National Park. The variables used are as many as four variables. The analytical tool used is Path Analysis. The results of the study indicate that: 1) There is an influence of Destination Attributes and Tourism Promotion on Visit Intention to visit Bromo Tengger Semeru National Park; 2) There is an effect of destination branding on Visit Intention to visit Bromo Tengger Semeru National Park; 3) There is the influence of Destination Attributes and Tourism Promotion through the destination branding of Bromo Tengger Semeru National Park.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Gusti Ayu Wulandari
AU  - Sudaryanto Sudaryanto
AU  - Gusti Ayu Agustina Riski
AU  - Kamaliya Sagita Hasanah
PY  - 2021
DA  - 2021/11/30
TI  - Increasing Destination Branding Through Destination Attributes and Tourism Promotion to Boost Visit Intention in Bromo Tengger Semeru National Park
BT  - Proceedings of the  International Conference on Management, Business, and Technology (ICOMBEST 2021)
PB  - Atlantis Press
SP  - 81
EP  - 88
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211117.012
DO  - 10.2991/aebmr.k.211117.012
ID  - Wulandari2021
ER  -