Proceedings of the 2nd International Conference on Management and Business (ICOMB 2023)

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Environmental Dynamism in Increasing Innovation and Performance in Guitar MSMEs in Central Java

Authors
Agung Budiatmo1, Sari Listyorini1, *, Gilda Maulina1
1Department of Business Administration, Faculty of Social and Political Sciences, Universitas Diponegoro, Semarang, Indonesia
*Corresponding author. Email: sarilistyorini@lecturer.undip.ac.id
Corresponding Author
Sari Listyorini
Available Online 30 May 2024.
DOI
10.2991/978-94-6463-402-0_20How to use a DOI?
Keywords
Innovation; environmental dynamics; performance; MSMEs
Abstract

The creative industry in Indonesia is one of the sectors expected to contribute to the economy, one of which is the guitar craft industry. Guitar Crafts is one of the MSMEs in Sukoharjo district with extraordinary potential because their business has reached foreign markets. This research aims to determine the influence of innovation on the performance of the Guitar MSME business and to determine the effect of innovation on performance moderated by environmental dynamics. This research was conducted in Sukoharjo Regency with a sample size of 51 guitar MSMEs. The research results show that innovation has no significant effect on the performance of Guitar MSMEs, environmental dynamics have a significant effect on performance, and environmental dynamics weaken the relationship between innovation and the performance of Guitar MSMEs in Sukoharjo Regency. Guitar MSMEs need to adapt to a rapidly changing environment so that environmental dynamics will further strengthen the innovation and performance of Guitar MSMEs in Sukoharjo district.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Management and Business (ICOMB 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
30 May 2024
ISBN
10.2991/978-94-6463-402-0_20
ISSN
2352-5428
DOI
10.2991/978-94-6463-402-0_20How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Agung Budiatmo
AU  - Sari Listyorini
AU  - Gilda Maulina
PY  - 2024
DA  - 2024/05/30
TI  - Environmental Dynamism in Increasing Innovation and Performance in Guitar MSMEs in Central Java
BT  - Proceedings of the 2nd International Conference on Management and Business (ICOMB 2023)
PB  - Atlantis Press
SP  - 183
EP  - 191
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-402-0_20
DO  - 10.2991/978-94-6463-402-0_20
ID  - Budiatmo2024
ER  -