Money Attitudes, Mental Accounting, and Compulsive Buying Behavior Among Football Supporters

DOI

10.2991/978-94-6463-160-9_13How to use a DOI?

Keywords

Compulsive buying; Football supporter; Mental accounting; Money attitude

Abstract

Financial behavior, especially among the specific community, is the researcher's concern, which is related to how psychological responses in the form of money attitudes and mental accounting can influence compulsive buying behavior in members of the football supporter community. Some exciting things that motivated this research were triggered by a curiosity about whether business processes at football clubs are capable of influencing financial behavior among their stakeholders. One phenomenon, CHLS – consumer hypnotic-like suggestion- a form of compulsive buying behavior- is thought to appear in this community. It is a concern for researchers to examine whether money attitude and mental accounting affect compulsive buying behavior. The analysis using multiple linear regression tests showed that money attitude and mental accounting affect compulsive buying behavior. The findings related to money attitude are in line with previous theories and findings. In contrast, mental accounting, although influential, should affect negatively so that the better the mental accounting, the more compulsive buying behavior will decrease. However, the findings of this study prove otherwise, so it is suspected that the expenditure priority scale factor is the cause of the anomaly of this study's findings. In addition, the analysis of respondents’ profiles also corroborated allegations of research results that were not in harmony with mental accounting theory.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Wika Harisa Putri
AU  - Sungkono
AU  - Angelia Pribadi
AU  - Wulan Fitri Annisa
AU  - Clara Wuri Vitaningsih
PY  - 2023
DA  - 2023/05/10
TI  - Money Attitudes, Mental Accounting, and Compulsive Buying Behavior Among Football Supporters
BT  - Proceedings of the 1st International Conference of Management and Business (ICoMB 2022)
PB  - Atlantis Press
SP  - 118
EP  - 128
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-160-9_13
DO  - 10.2991/978-94-6463-160-9_13
ID  - Putri2023
ER  -