Proceedings of the International Conference on Learning and Advanced Education (ICOLAE 2022)

An Analysis of Hate Speech Delivery by YouTube Users on Clara Dao’s Shorts Video Content: Impoliteness Theory

Authors
Verica Putri Muji Astuti1, Sigit Haryanto1, *
1Faculty of Teacher Training and Education, Muhammadiyah University of Surakarta, Surakarta, Indonesia
*Corresponding author. Email: sh288@ums.ac.id
Corresponding Author
Sigit Haryanto
Available Online 29 August 2023.
DOI
10.2991/978-2-38476-086-2_186How to use a DOI?
Keywords
hate speech; function of impoliteness strategy; impoliteness strategy; target of hate speech
Abstract

This study aimed to find out the target hate speech and to identify the impoliteness strategy and the function of the impoliteness that netizen used to delivery the hate speech in comment section of Clara Dao’s shorts video. The method used in this research is decriptive qualitative research using content analysis dan documentation. The data source is hate comments that found in Clara Dao’s shorts video. The result of this study found 15 hate comments with two kind of target there are generalized and directed. Reseacrher found four of five impoliteness strategy that frequentely used by netizen such as 4 bald on record, 3 positive impoliteness, 3 negative impoliteness, and 5 sarcasm. For the function of impoliteness strategy the researcher found three function there are 3 affective impoliteness, 3 coercive impoliteness, and 9 entertaining impoliteness. Furthermore, this research can be used as a refrence for linguistic student to fulfill their knowledge about impoliteness theory.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

Volume Title
Proceedings of the International Conference on Learning and Advanced Education (ICOLAE 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 August 2023
ISBN
10.2991/978-2-38476-086-2_186
ISSN
2352-5398
DOI
10.2991/978-2-38476-086-2_186How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Verica Putri Muji Astuti
AU  - Sigit Haryanto
PY  - 2023
DA  - 2023/08/29
TI  - An Analysis of Hate Speech Delivery by YouTube Users on Clara Dao’s Shorts Video Content: Impoliteness Theory
BT  - Proceedings of the International Conference on Learning and Advanced Education (ICOLAE 2022)
PB  - Atlantis Press
SP  - 2340
EP  - 2351
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-086-2_186
DO  - 10.2991/978-2-38476-086-2_186
ID  - Astuti2023
ER  -