The Influence of Self-Efficacy and Social Media towards the Interest of Social Entrepreneurs on Cadres of Posyandu (Maternal and Child Health Services) in Medan Labuhan Sub-district
- DOI
- 10.2991/icoi-19.2019.105How to use a DOI?
- Keywords
- Social Entrepreneur, Self-efficacy, Social Media
- Abstract
This research aims to demonstrate the influence of self-efficacy and social media towards the interest of social entrepreneurs on cadres of posyandu (maternal and child health services) in Medan Labuhan sub-district. The focus of this research are the cadres of posyandu in Medan Labuhan sub-district. It is hoped that it will encourage social entrepreneurship in Medan Labuhan sub-district that will increase the income of the community and cadres of posyandu in Medan Labuhan. The research methods used in this study included distributing questionnaires to 32 respondents. Quantitative research with data analysis techniques is used to analyse the questionnaires and multiple regression analysis by using SPSS. 23.0 for windows. The results obtained from multiple regression analysis showed that self-efficacy has a positive influence and significance towards the interest of social entrepreneurs at cadres of the posyandu in Medan Labuhan with a significance value of 0.000 <0.01 and B of 0.970, meaning that if self-efficacy were to increase by one unit, the interest of social entrepreneurs would also increase by as many as 0.970 units. Meanwhile, for social media variables obtained from the results of social media analysis on the interest of social entrepreneurs at the cadres of posyandu in Medan Labuhan with a significance value of 0.092> 0.01 and B of 0.150 units, it means that if the social media variable increases by one unit, the interests of social entrepreneurs will increase as many as 0.150 units. The insignificance of social media variables from the analysis shows that social media is not related to the interests of social entrepreneurs. Because of time constraints, researchers only changed two variables in the current study, namely self-efficacy and social media. For further research, it is recommended that other variables such as the family environment and information technology should be studied.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ritha F. Dalimunthe AU - Zulfendri AU - Frida Ramadini PY - 2019/10 DA - 2019/10 TI - The Influence of Self-Efficacy and Social Media towards the Interest of Social Entrepreneurs on Cadres of Posyandu (Maternal and Child Health Services) in Medan Labuhan Sub-district BT - Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019) PB - Atlantis Press SP - 602 EP - 607 SN - 2352-5428 UR - https://doi.org/10.2991/icoi-19.2019.105 DO - 10.2991/icoi-19.2019.105 ID - Dalimunthe2019/10 ER -