A Research Project for Evaluating the Competitively of International MICE Industry in Taiwan

DOI

10.2991/icoi-17.2017.61How to use a DOI?

Keywords

International MICE in Taiwan, industry competitivity, Data Envelopment Analysis

Abstract

According to figures from Bureau of Foreign Trade, Ministry of Economic Affairs, ROC, the economic effect of MICE industry is roughly seven to ten times more than the direct incomes of the organizers', which means significant effectiveness. Taiwan, located in Asia, where the MICE industry is highly prosperous, should be a beneficiary of it. Nonetheless, surrounding countries like Mainland China and Thailand have large-scaled convention centers and relatively low expenses, yet Hong Kong and Singapore present full support to the convention industry, building close connections among convention, exhibition, and incentive traveling. For MICE industry in Taiwan, as traditional industries moving out and internal market shrinking down, along with being surrounded by strong competitors and difficulties in hosting large-scale international, professional events, such reasons have brought rigorous challenges to its development in international MICE industry. Therefore, it is the primary task now to reevaluate the competitivity of international MICE industry in Taiwan and to find a way for survival in the highly competitive market of MICE industry. In this article, the Fuzzy Delphi Method was applied to the expert assessment of input and output factors for consensus through geometric averages. Medians of evaluation scores of input and output factors were used as criteria for screening out valid input and output factors to evaluate the performance of MICE industry. There are four predicted input-output variables. After strict screening, there are nine expected decision-making units (DMUs). Data Envelopment Analysis (DEA) is applied to evaluate the competitivity of international MICE industry in Taiwan and to discern effective factors in promotion and development of international MICE industry in Taiwan. The results are expected to improve the competitivity of international MICE industry in Taiwan.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - I-Ying Chang
PY  - 2017/07
DA  - 2017/07
TI  - A Research Project for Evaluating the Competitively of International MICE Industry in Taiwan
BT  - Proceedings of the 2017 International Conference on Organizational Innovation (ICOI 2017)
PB  - Atlantis Press
SP  - 354
EP  - 357
SN  - 1951-6851
UR  - https://doi.org/10.2991/icoi-17.2017.61
DO  - 10.2991/icoi-17.2017.61
ID  - Chang2017/07
ER  -